Parent Company

YO! is the parent company of YO! Sushi, the sushi part is the subtitle saying what type of the company it is.

As you can see the logo uses the same fonts as the YO! Sushi.

What is YO!?
"YO! Co is the wholly owned holding company of Simon Woodroffe that works with others to develop and seed finance YO! ideas and new YO! brands. YO! Co owns equity stakes and collects royalties from its endeavours." Source: http://www.yocompany.biz/
There is a quote from the owner on the site but that has no relevance to my brief.
"Simon Woodroffe believes that the holy grail of retail today is to constantly and never endingly innovate in order to deliver high luxury without the high cost." Same Source.
This extract from the YO! website is a great thing to have as its the owners view on their own brand, what they want their brand to be - Luxury without the cost and i will remember this throughout my project. Im going to make it bold and big to remember it. 

YO! has multiple comanies all in different markets:

• YO! Sushi - Restaurant
• YOTEL - 3 YOTELS open in New York 2011
• YO! Japan - Japanese inspired clothes
• RadiYO! - Radio
• YO!How+Simon Woodroffe - the YO! team has learnt from both his successes and failures.. (not too sure about this one)
• YO!Zone - Health + Fitness
• YO!Home - Homes/apartments
• YO!Everything - An Idea

The Company seems to be upcoming with a lot of ideas, the website doesnt explain much about each division of the company but its obvious YO! Sushi is the most popular.

The YO! Brand is ran by 4 people:

• Simon Woodroffe
• Robin Rowland
• Gerard Greene
• Nick Tardent   

Simon Woodroffe was the creator of YO! Sushi, creating it with his own funds and the first restaurant opened 22 January 1997. The people in descending order in the list then joined the YO! Franchise.