Brand Report

I was going to hand this in on paper but i lost the one i printed out and due to the rush on print tomorrow i thought id upload it.

Brand Report

Yo! Sushi in its own words is “luxury without the costs” and therefore its for everyone and has a wide audience due to the cheap price of this exotic food, the selling points for this restaurant is its unusual style of restaurant e.g. the way its laid out. You sit near a conveyor belt where you simply pick the food you want, which constantly goes passed you.

            The market objectives can be seen by looking at the history of the firm, it has expanded greatly in the UK especially London and its becoming the most popular sushi bar in the UK. It has recently expanded overseas and so the sales targets are simple – expand. The brand loyalty is crucial with this type of restaurant because customers may be excited to eat their due it being unique and if you keep the customers happy they will continue to spread the name by word of mouth however if you change the set up this can be devastating for the company if it goes wrong.

            The target audience for Yo! Sushi is around 18-25 but I think it can easily be open to everyone but due to the 18-25 being more mobile it would be targeted towards him or her. The environment is very open and therefore social and so it would target groups of people very easily. To keep their target audience happy they can keep to this unique style they have because the young generation like something different.

            The environment for this restaurant is also a unique point of it because it doesn’t need a huge space e.g. the restaurant in meadowhall is in the high street.

I am planning on playing on the Yo! Sushi theme of unique and luxury without the cost therefore I want it to look proffesional i.e. quality of the designs but have an unusual twist to it. As my pick is Amsterdam I have many options available due to its high reputation as a beautiful city but also a sinful city, the illustration style can be anything as Amsterdam has many art museums meaning the styles that would suit the city would be many, I also looked at their wall murals and they don’t seem to have a certain style apart from the huge amount of colour and the incredible creativity.