Evaluation

The Yo! Sushi project was the biggest project i had ever done and i tried to challenge my skills in this brief. I chose Amsterdam because i knew little about it apart from the drugs and sex however i didnt want to choose the obvious cities of London and New York, As the project went on through the research stages i quickly learned about the history of the city and many styles it has. When it came to the mural i wanted to have the freedom to do my own style and not copy someone elses, with Amsterdam not being perfect i reflected that in the imperfection quality of the illustrations, i didnt want to be bolted down to the obvious approach. The mural overall took me a long time but im happy with the results i feel i have developed my illustration skills massively, i ticked all the boxes that i wanted to tick.

After doing my mural i felt very confident in all the other items i needed, the menu started of as something i thought i could wiz through but after creating the style in which it was influenced the mural, i realised that they have a huge menu and it became a problem with my slim menu style but i overcame this problem by making the menu slightly larger. The menu as a finished design is like the mural - unique, both of these items represent the city very well not only that they represent the restaurant just as good. The direct mail and drinks menu gave me the opportunity to have another go at created my style of art, i started going on the theme of "trippy" and "another world" which plays of the drugs associated with the city, i wanted this restaurant to be like another world and thats what the design are intended to look like. The logo is a personal achievement as i have done neon before and it never works but this time i did it well. The design was based of the sign for the red light district which i came across when doing the mural. Finally the wine label which i did leave late but i did end up getting a nice outcome, i feel this is the weakest of all the outcomes.

Overall i feel that the project is adequate, i feel the mural was a real achievement for me and has broke me into new depths, for the project aim i felt i represented Amsterdam brilliantly, my designs have flare, creativity, fun, colour everything you see from Amsterdam and it also shows what Amsterdam about e.g. architecture, nature, canals etc. My time keeping was fantastic at the start but not towards the end and if i was to do the project again i would do everything the same apart from my time keeping and i would go into more depth with my research.