Direct mail part II

Today i glanced over at the work i did last night which was the whole of my direct mail and i saw a few tings i wanted to change; on the front i wanted the orange bowl to be deleted due to me not liking it and the mid section didnt feel right and i just couldnt work it out anyway cutting a long story short i printed a test and put the booklet/card together and saw that it looks like theres a page missing and that they dont work together, i had ideas on putting in an extra page and i even drew what it would look like..

PICTURE HERE

The only thing that stopped me was that i couldnt work out how i would add just one double sided sheet (15cmx15cm not a double spread) into the booklet and with time running out i thought that it just wasnt going to work with the limited time i have left and so i decided to give the middle a makeover.

The information bowl looked very plain inside and i thought aout adding icons..

This would of been the home icon, i then had the phone and a pc screen and the earth for the internet but after creating the house styled in the theme of amsterdam which is shown below..

I felt that the icons didnt look that good and there became a feature i quickly disliked.

I began work on he makeover and this was the first nice looking style i got to..

You can see where im trying to go, im trying to get it to merge as one image rather than 2 seperate pages. This design is a bit too simple and so i developed it more and i got this..

In this design i changed the type of the left because you already know its YO! Sushi because you have seen the front and it doesnt need repeating, i replaced it with a short sentence that runs of the different world theme, the sentence implies that this sushi is out of this world and its the best in our (the publics) world. I made the information bowl part of the design by firstly continuing the water across the page and having the bowl looking like its float on the water by adding a shadow/reflection. Overall im very happy with this its much better than before, the only thing i still dont like and im not too sure if i will update is the information in the bowl.