Direct Mail

So i now move on to the direct mail first off what is direct mail?

• Postcard
• Leaflet
• Brochure
• Flyer
• Booklet
• Business card

Before even starting this i looked at YO! Sushi advertising and found these..

YO! Sushi's style seems to be very playful which is good because ive got a very playful city to design for! They seem to use vector, type and photos in their advertising and a lot of orange and white.

Anywho.. I did a front cover of my own and this is completely different to the YO! style as it fits the logo but it makes more sense when you see the inside. I chose to do a card type of design (greeting card style) which has a front, a back and 2 middle pages, the size is 15cmx15cm as i think a square is a much better shape than a rectangle. This is the front..

The orange bowl may come out as im not too sure on it.
After designing this i thought its not much of a creative front but the reason its like this is because when you first glance at it you will see the bright colours which will grab your attention, when you open it you will then be overwhelmed with colour. The slogan if i decide to use it will be "Step into our world" this means that you enter a new world when you come here because its unique and there's nothing like it, also it plays off the drug side of Amsterdam as its a "trip", a new world.

This is the first idea for the middle parts..

The first page introduces that YO! Sushi has arrived and the size of the text is large so its the first thing you see. The font is Rockwell which is the same as the logo, the different shades of orange in the background came from an old YO! Sushi advertising campaign (see above), you have a small sentence this again was on an old advertising campaign and so i thought id update it. Overall the first page is bright and colourful like i wanted it but im not too keen on the orange in the background and something about the whole page doesnt feel right so im going to develop it more. The second page is photos of the restaurant as its always nice to see where your going especially when im going to be using the words "step into our world", i want the customers to be excited not nervous and paranoid about what to expect however i feel these 2 pages together causes alot of clutter and therefor i think im going to put the images of the restaurant on the back page.

I developed the concept above and my middle page now looks like this..

Just looking t it and you get a better feeling than the previous one. On the first page i changed the background colour to a better colour (i cant put it any other way), the pale yellow on the old one wasnt nice to look at but this blue/green is much better it also gave me an opportunity to ad more colours unlike the yellow to orange. The short sentenced is deleted to make way for the smoke from the mural as i feel the design suits YO!'s style especially the colourful plates i added more plates and i changed the "IS HERE" to the colour of one of the plates because i started thinking why dont i just use colours hat they use for plates as its much easy to recognize in the long run. The second page was originally going to be the back but i changed ideas and put it here, this page is the information page as its just opened and most people wont have a clue where it is therefor its a necessary. The page has; address, telephone number, website and opening times, this information also means people may hang on to this unlike the other direct mail which would be thrown out, this card design means you can either have the front and back as the front and back or flip it inside out and have the middle pages as front and back, you then pin it up on your wall or keep it in your draw. Nice designs + useful information = a keeper.

The back of the card is the images you saw before..

I thought id add this text because i think it gives it that sparkle that it needs. I was very conscious about how the text will stand out e.g. i didnt want to use a one off shape that isnt used anywhere else, but i realized i used a rounded box for the opening times and that was because they use the rounded boxes on their website and therefor i used it.

The whole concept behind this design is that you get this through the post, open it, you see the black front with just the new logo and "Now open" and you have no idea what it is until you realize you can open it, you open it and you see the amazing colour design within and it is like going into a new world, you then see the information, you see the site, you either look at the site or look at the back and you re bombarded with this message that YO! Sushi is here and that its a unique new place - a new world and its unlike any other. All of it added together should create an interest straight away and then you pin this up on your wall or you can even stand it up!